Technical fabrics have become more and more popular among athletes.  These fabrics draw moisture off of the body allowing it to evaporate easily, keeping you cool and comfortable.  Traditional screen printing inhibits this “wicking” action, and actually holds the heat and moisture in.  The sublimation process dyes the fabric with the specified color, which allows air and moisture to pass through retaining the fabrics “wicking” action.  Since each thread is dyed, there is no peeling, flaking, or cracking.  Since sublimation printing is done through the use of digital printers you get sharp, rich images in an affordable manner.